This new hotel in Amsterdam The Exchange is a hotel where fashion meets architecture. Each room has been designed and dressed by graduates and alumni of the Amsterdam Fashion Institute (AMFI). The rooms are as diverse and inspiring, as the neighborhood the hotel lies in. Hotel The Exchange is located in three buildings and has 61 rooms, ranging from 1 to 5 stars. A concept by Suzanne Oxenaar and Otto Nan, initiators of the Lloyd Hotel & Cultural Embassy. Hotel The Exchange is part of ‘The Red Carpet,’ an urban-renewal project that is aimed at giving the Damrak a more diverse and fashionable look.