“Original Ideal” – Photographer Uses Photoshop and Neuroscience To Create ‘Ideal’ Portraits

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What does your ideal self actually look like? That’s the question that photographer Scott Chasserot seeks to answer with his experiment “Original Ideal“. By using portrait photography, Photoshop and brainwave scanners, he thinks he can pinpoint the version of your portrait that you find most appealing. First, his subjects have their portrait taken in the most unadorned, simplest terms possible. Then, the photos are modified many times over into 50 different versions of the original that are all shown to the subject, one-by-one, while monitoring their brain activity using an Emotiv EEG brain scanner. Based on the data from the brain scanner, Chasserot can pinpoint the photo that generated the strongest positive reaction. Finally, he posts the original image and the ‘ideal’ image side-by-side so you can see the differences.

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