John Oliver 
Getting your first sale from your business is a massive milestone to accomplish. Once you have gotten a steady stream of customers, it’s time to think about facilitating business growth. Once you have a solid growth strategy, you can start to take your business to the next level. Small business growth strategies provide you with a clear map for company growth; a solid plan will help you reach your goals and ultimately increase profits. Try these tips for creating a growth strategy for your small business.
#1. Define Your Ideal Customer:
Your target market might not be the same as when you first got started with your business. Your offerings will change, you’ll learn what works and what doesn’t work, and you’ll see who is interested in the products and/or services that you offer. So, take a look at your current customers in order to understand details that are the most appealing to your market. And, look for different niches that you may have missed initially – these could provide an opportunity for even more growth. Find out everything that you can about your ideal customer – what are their interests? Are there any issues that need addressing? How much are they willing to spend?
#2. Define Your Business’ Value:
In order for your business to achieve the growth that you need, you will need to convince customers to buy from you. To do this, you’ll need to show your customers the company’s value. What are you offering that sets you apart from your competitors? Your potential business growth strategies should be stemming from your unique selling point. What makes your business unique will drive sales; find out why your customers are choosing you over your competitors and study repeat customers and figure out why they come back and refer more business to you.
#3. Cut Costs:
You’ll need money when growing your business; reducing current expenses will give you more capital to spend on growth opportunities. And as you operate your business, you will learn to do things more efficiently. Take a look at your outgoings and see what you can do to reduce any business expenses that you currently have. You may be able to order less of a certain item or switch to large business utility companies that may be able to offer you more preferential rates in addition to more room to grow.
#4. Create Objectives:
One of the most essential parts of your business growth strategy is a set of clear and defined goals. You will need to come up with some key objectives to be working towards. Come up with a specific time period for achieving these goals and review your efforts at the end of each period. You should use two to three quantifiable goals to track your progress such as a percentage to increase your sales by. For example, if you made $50,000 in profits last year and want to increase these by 10%, your goal will be $55,000 for the next year.
Conclusion
In conclusion, when is the right time to scale a business? This is a difficult question to answer, as there are many factors to consider. One important factor is the stage of the business cycle. For example, businesses typically scale up in the growth phase, as they seek to capitalize on increasing demand. However, businesses may also need to scale down during the recessionary phase, in order to reduce costs and stay afloat. Another key factor to consider is the company's financial health. If a company is struggling to meet its financial obligations, then scaling up may not be the best option. Instead, the company may need to focus on improving its profitability. Finally, it is also important to consider the market conditions. If the market is saturated, then there may be limited opportunities for growth. On the other hand, if the market is growing rapidly, then it may be the perfect time to scale up. In conclusion, there is no simple answer to the question of when the right time to scale a business is. Instead, businesses must consider a range of factors before making a decision.
A set of solid strategies will help you take your business from small to large.
