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Seven Essential Factors to Consider When Choosing an SEO Agency

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There is no escaping the need for search engine optimisation if you own a website or blog and want to improve its visibility online. SEO is a key online marketing strategy that involves improving the online visibility of a website on search engines. It is designed to create awareness of brands and increase traffic to the website. Google received over two trillion searches in 2019, meaning that if you own any kind of online business, focusing on SEO is certainly one of the most important things that you can do. 

However, for those who are not well-versed in SEO, learning and implementing these strategies can be both complicated and time-consuming. And, working by trial and error to figure out what’s going to work for your business can cost you a lot of time and money. Fortunately, working with the right SEO agency can help you ensure that your SEO strategies are effective. But with so many agencies available, it’s important to consider the following factors before you make a final decision. 

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Agency Reputation

First of all, consider the reputation of the agency. It’s never a good idea to just jump into bed with the first agency that you find. Some are certainly better at their job than others, so ask around in your professional network for recommendations from people that you trust to refer you to brands that they have had a good experience with. Read online reviews and spend some time doing research to see if you can notice any trends. If you notice a lot of negative trends in reviews and testimonials, such as lots of customers saying that they are slow to respond, consider whether or not this is something you can deal with from your agency. 

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Cost

It’s crucial to consider the cost of professional SEO services, particularly if you are a start-up or a small business on a tight budget. Thankfully, getting effective SEO services does not have to be hugely expensive, and there are many agencies that offer excellent SEO at an affordable rate. And, bear in mind that paying for professional SEO usually always works out cheaper in the long run compared to trying to do it yourself; not to mention the fact that you’ll probably get a better return on your investment. Have a firm budget in mind before you start looking for agencies to make it easier for you to narrow your options down to companies that meet your needs and your budget. 

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Contracts

Consider the type of contract that you will want when working with the SEO agency. Bear in mind that some SEO agencies work on the basis of a lengthy contract that will restrict you from looking elsewhere if you are unhappy with the services that they provide, and may even make it difficult for you to change certain strategies as you go along. Opt for an SEO agency that has no restrictive contracts such as PWD. PWD offers SEO in Perth and is committed to offering flexible contracts to help you get the best results for your business. 

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Results

SEO has a wide range of benefits and these are usually quite easy to see when using tracking software. Chances are that any SEO agency you end up working with will use tracking software to monitor campaigns and get a better understanding of the progress and growth. Any SEO agency that you are considering should be able to easily provide you with some proof of the results that they have been able to achieve for their past clients, and it’s a good idea to ask to see these before you make your final decision. Be wary of any SEO agency that is unwilling to provide information on their previous campaigns. 

Long-Term Plans

Bear in mind that SEO isn’t a one and done job. SEO is not something that you can do once and then forget about; the constantly changing landscape of the internet and search engines means that it is something that needs to be continuously worked on and maintained in order to ensure that you are getting the best results. Before making a decision about which SEO agency to work with, it’s a good idea to ask them about their long-term plans and how they are going to work with you in the future in terms of updates and changes to ensure that you are enjoying the most effective strategies. 

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Website and SEO

The website and SEO strategies of the agency themselves are going to be some of the best indicators of just how effective the service that they offer is. Check out their website on a range of different devices to see if it is mobile friendly and find out how well they are implementing their own SEO. Search for some relevant keywords and look for the SEO agency; does a page from their website or an article about them come up straight away, or are they nowhere to be found?

Expertise and Knowledge

Whatever your ultimate goals are when it comes to hiring an SEO agency, it’s important to bear in mind that the agency should have the knowledge and expertise required to help you meet your goals and get the results that you want. Spend some time asking them about any training courses that their staff have completed, the campaigns that they have worked on in the past, and how long they have been working in the SEO industry. If you require any specialised SEO services, be sure to ask about this and make sure that what they offer is at least satisfactory for your brand. 

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With thousands of SEO agencies available around the world, they are certainly not all created equal, and choosing the right one for your business can take some planning and preparation. Give yourself plenty of time to start by checking out the websites of the companies that you are considering, researching their reputation, and asking as many questions as you need about their knowledge, expertise, experience, and past work.