Bebe Stores

Bebe Stores, Inc (stylized bebe stores) is a women’s retail clothier established in 1976. Founded by Manny Mashouf, who emigrated from Iran to the United States in the early 1970s, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women’s wear market: junior, bridge and misses. The brand develops and produces a line of contemporary women’s apparel and accessories, which it markets under the Bebe, BebeSport, and 2b Bebe monikers.

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