Brand

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. ” Initially, Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

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