Der Spiegel (lit. “The Mirror”) is a German weekly news magazine published in Hamburg. It was launched in 1947, and is one of Europe’s largest publications of its kind, with a weekly circulation of more than one million. It is known in the German-speaking sphere for its distinctive, academic writing style and its large volume—a standard issue may run 200 pages or more. Typically, it has a content to advertising ratio of 2:1.