Rochas

Rochas is a fashion, beauty, and perfume house founded in 1925 by French designer Marcel Rochas, born in 1902 and died in 1955, first designer of 2/3-length coats and skirts with pockets. It is currently owned by the multinational Procter & Gamble. Rochas had been known primarily for its signature perfume, “Femme,” which was packaged in a pink box with black lace. The company found recent recognition for its fashion design when it chose Olivier Theyskens as its creative director in 2002.

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