Yelena Yemchuk (born April 22, 1970) is a professional photographer, painter and film director, best known for her work with The Smashing Pumpkins. Born in Kiev (Kyiv), Ukraine, her family moved to Brooklyn, New York when Yelena was in her early teens. Yemchuk directed or co-directed the videos for “Zero” and “Thirty-Three”. In addition, she handled art direction for the Adore album and its related singles.
