“Fake Coffee Branding” – Illarion Gordon Uses Paper Coffee Cups As Canvases For Imaginary Coffee Brands

Russian Instagrammer Illarion Gordon, better known as @luftaffe, creates fictitious coffee brands by illustrating designs on coffee cups. According to Gordon, he tends to create “melancholic and existentialist designs that would never exist in real life from real coffee brands,” which is why his illustrations are centered around random designs.

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