A$AP Rocky’s Mercedes-Benz 190E is turning heads. The American Rapper collaborated with the online racing franchise ‘Need For Speed Unbound’ to customize the iconic car model for the upcoming game, launching officially on November 29, 2022. The car’s black-and-white exterior has a slogan on each side: ‘Alway$ $trive and Pro$per’ and ‘If Not Now Then When.’ The front is designed with a luxurious gold grille, innovative X-shaped headlights, and beautiful underlights that emit a mysterious green glow.
A$AP Rocky’s Mercedes-Benz 190E collaboration also involves the international car culture collective Speedhunters. Ryan Stewart, one of its members, recently took to Instagram and gave insight into the customization process for the rapper’s car. He stated: ‘We’ve kept quiet about this project until now, but we are proud to showcase our work finally. It’s a fully functional driving character that is larger-than-life. Every panel has been altered, and all four arches have been tubbed’. Furthermore, he explained how great friendships were formed throughout this journey– which is what car life should be about.’
Rocky’s creative consultancy, AWGE, was responsible for branding the ‘Need For Speed Unbound’ project. Stay up-to-date with this collaboration by visiting the gaming platforms’ and Speedhunters’ websites (linked here and here).