Imagine transforming a brand logo into a vehicle. Lucas Angelo did just that with Xiaomi’s logo, turning its familiar rounded square into a groundbreaking car design. Meet the Xiaomi Horizon, where the tailgate becomes a glowing oversized icon, and even the wheels are squircles. It’s a bold approach that aligns with Xiaomi’s philosophy—creating products that radiate a unified design vision, exemplified by this design concept.
It embodies the company’s ethos of integrated brand identity. By weaving the logo’s design into the car’s structure, Angelo maximizes brand recognition, ensuring the vehicle incorporates substantial brand DNA than most concepts with exhaustive heritage mood boards, like this innovative project. It’s a statement of design ingenuity.
Explore more daring design transformations, such as Hyundai’s Ioniq 3 design, a car celebrated for its iconic aesthetics and affordability.
Xiaomi Horizon Concept and the Art of Design
The Art and Math Behind the Squircle
The distinctive squircle is more than a playful design; it’s a mathematical marvel. In 2021, design mastermind Kenya Hara, famous for crafting MUJI’s visual style, reinvented Xiaomi’s logo using a superellipse formula. Angelo ran with this idea, fashioning the Horizon’s rear fascia with this formula, encircled by glowing LEDs. The result is a visual screensaver, captivating even when the vehicle is at rest—showcasing the imaginative core of the concept.
Illumination and Design Harmony
The front of the Horizon showcases Xiaomi’s Cascade Grille—an intricate lattice of lit squares creating a captivating visual pattern. It’s more than an intake; it’s a light spectacle fitting for Xiaomi’s tech-centric brand. The design cues resemble work by Li Tianyuan, Xiaomi’s head of automotive design, known for his involvement with BMW. This innovation aligns with the daring design strategies of the project, indicating alignment with Xiaomi’s automotive vision.
Redefining the MPV Segment
The Horizon smartly navigates the pitfalls that plague many electric multi-purpose vehicles (MPVs). Unlike the ill-fated Li Auto Mega, often ridiculed for its stark rear, the Horizon’s luminous tailgate offers a dynamic visual that invites appreciation instead of satire. While unlikely to hit the production line, especially with Xiaomi focusing on the SkyNomad SUV, the concept serves as a beacon for creative design thinking. Angelo’s work illustrates that elevating even the smallest design detail in this groundbreaking model can transform it into a celebrated feature.
Source: yankodesign.com
Frequently asked questions
How does Lucas Angelo incorporate Xiaomi’s logo into the car design?
Lucas Angelo turns Xiaomi’s logo, a rounded square, into a concept car where the tailgate becomes a glowing oversized icon, and even the wheels are squircles. This design maximizes brand recognition and embodies Xiaomi’s ethos of integrated brand identity.
What is the significance of the squircle in Xiaomi Horizon?
The squircle in the Xiaomi Horizon is a mathematical marvel created using a superellipse formula, initially reinvented for Xiaomi’s logo by Kenya Hara. This design forms the Horizon’s rear fascia and is encircled by glowing LEDs, serving as a captivating visual even when the vehicle is stationary.
What design element is featured in the front of Xiaomi Horizon?
The front of the Xiaomi Horizon showcases the Cascade Grille, an intricate lattice of lit squares, creating a captivating visual pattern that aligns with Xiaomi’s tech-centric brand and overall automotive vision.