Starbucks is considered the major representative of “second wave coffee,” originally distinguishing itself in other coffee-serving venues in the US by quality, taste, and customer experience when popularizing darkly roasted coffee.  Since the 2000s, third wave java manufacturers have targeted quality-minded coffee drinkers with hand-made java based on lighter roasts, whereas Starbucks nowadays uses automated espresso machines for efficiency and security reasons.
Starbucks places serve cold and hot beverages, whole-bean coffee, microground immediate coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas such as Teavana tea goods, Evolution Fresh juices, Frappuccino drinks, La Boulange pastries, and snacks such as items such as chips and crackers; some offerings (including their yearly autumn release of the Pumpkin Spice Latte) are seasonal or special to the locality of the store. Many shops sell pre-packaged food items, hot and cold sandwiches, and drinkware such as cups and tumblers; pick “Starbucks Evenings” places offer beer, wine, and appetizers.
Starbucks initially became profitable at Seattle in the early 1980s. Despite a first financial recession with its expansion into the Midwest and British Columbia in the late 1980s, the business experienced revitalized wealth with its entrance into California in the early 1990s. The first Starbucks place outside North America started in Tokyo in 1996; overseas possessions now constitute almost one-third of its stores. The business started an average of 2 new locations daily between 1987 and 2007.