Archie Hayes 
(born 1st February 1962) is an internationally prolific contemporary Japanese artist. He works in fine arts media—such as painting and sculpture—as well as what is conventionally considered commercial media —fashion, merchandise, and animation— and is known for blurring the line between high and low arts. He coined the term superflat, which describes both the aesthetic characteristics of the Japanese artistic tradition and the nature of post-war Japanese culture and society.
