Revolutionizing Hospitality Design with Interihotel MAD26 Innovations at IFEMA Madrid
From November 17 to 19, 2026, IFEMA Madrid is set to become a beacon of innovation as interihotel MAD26 hosts its sixteenth edition. Organized by the AMBIT Living Spaces Cluster, this event gathers around 350 brands and over 200 international speakers. Under the theme ‘Creative Rebellion’, it challenges conventional hospitality norms through bold creativity and experimental materials, showcasing the latest breakthroughs.
The Anatomy of a Rebellion
interihotel MAD26 is structured into three thematic days. The first day, The Inside Rebellion, explores design and emotion with Stefan Sagmeister leading the charge in his presentation, No Doom, no Gloom. The second day, The Green Rebellion, features Lyndon Neri and Rossana Hu of Neri&Hu, focusing on sustainability and circular design. The final day, The Future Rebellion, highlights Michelin-starred chef Dani García discussing new guest experience paradigms through these advancements.
For more on sustainable approaches in architecture, Keiji Ashizawa’s Charred Cedar Home offers insights into integrating designs with nature.
Concept Rooms and Material Innovation
Beyond discussions, the event features tangible experiences with the Interiors Living Lab at its heart. HBA presents The Sensory Explorer Concept Room, inspired by Barceló Hotel Group, and Livit unveils The Social Playful Concept Restaurant for Lamucca. These installations explore new hospitality experiences through design, representing these cutting-edge ideas at their finest.
Interactive Hubs and Interihotel MAD26 Innovations
The Materials Lab, an initiative by AMBIT Cluster, showcases sustainable materials. The ‘Materialidad adaptable’ installation, curated by MATTER, examines the evolution of materials. The Craft Lab features contemporary ceramics curated by Tachy Mora, while the Xperience Lab offers interactions with AI, Virtual and Mixed Reality, and modular building methods as part of their pioneering initiatives.
Admission is exclusive to industry professionals, including hoteliers and designers. Interested participants can register on the official interihotel website and discover the extensive range of innovations.
Exploring modern design innovations, Innovative Mexican Beach House employs indigenous techniques with contemporary flair.
Event Information
- Name: interihotel MAD26 — Creative Rebellion
- Event Dates: November 17–19, 2026
- Location: IFEMA Madrid (Halls 1 and 3), Madrid, Spain
- Organizer: AMBIT Living Spaces Cluster
- Keynote Speakers & Participants: Stefan Sagmeister, Neri&Hu, Dani García, and others
- Experimental Concept Rooms: Sensory Explorer by HBA; Social Playful by Livit
- Satellite Program: interi-off (November 16–20, citywide Madrid)
Source: designboom.com
Frequently asked questions
When is interihotel MAD26 taking place?
Interihotel MAD26 is taking place from November 17 to 19, 2026.
Who are some of the keynote speakers at interihotel MAD26?
Keynote speakers include Stefan Sagmeister, Neri&Hu, and Michelin-starred chef Dani García.
What theme does interihotel MAD26 focus on?
Interihotel MAD26 focuses on the theme ‘Creative Rebellion,’ challenging conventional hospitality norms through bold creativity and experimental materials.
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