ShiftCam, renowned for its innovative iPhone camera lenses and grips, is set to launch the ProRig, an all-encompassing camera system for iPhone users. This marks ShiftCam’s 10th Kickstarter venture, debuting on October 23. The ProRig, developed in partnership with Apple, integrates various camera components like rigs, optics, and lighting into a cohesive unit.
In communications to past Kickstarter backers, ShiftCam expressed significant excitement about collaborating directly with Apple, a rarity in Apple’s dealings with third-party developers. The ProRig page highlights this collaboration, emphasizing the synergy between Apple’s design language and ShiftCam’s expansive creative workflow.
The ProRig system is compatible with an array of accessories, including ShiftCam’s iPhone case, lenses, filters, handles, lights, and microphones. These accessories range from portable setups to extensive configurations suitable for professional-grade projects. A typical setup might include a tripod-mounted assembly, integrating lenses, filters, a shotgun mic, and lights, showcasing the system’s versatility and professional appeal.
ShiftCam elaborates on ProRig as a unified platform that encapsulates the various tools iPhone users depend on. By centralizing optics, lighting, and audio in one system, the ProRig allows users the freedom to tailor their setup according to specific needs, maintaining consistency across their creative endeavors.
While exact pricing details for ProRig are yet to be unveiled, ShiftCam’s current offerings may provide some context. The V.Series lenses begin at $199, and the X.Series telephoto lenses start at $269, both necessitating a ShiftCam case. These established products highlight the brand’s dedication to enhancing the mobile photography experience.
Apple’s latest iPhone 18 Pro series is a powerhouse for mobile content creation, offering features like a variable-aperture main camera and 4Kp120 Dolby Vision recording capabilities. ProRig is designed to complement these advanced functions, maximizing iPhone’s potential in professional video production.
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Source: petapixel.com