Archie Hayes 
Flora is a young Hungarian fine art photographer who creates surreal images by using photo manipulation. Her photos are thematically focused on identity, relationships, emotions and dreams with delicate conceptual ideas. She captures the complex strength and fragility of the human psyche in her immaculate technique and subtle evocations of universal emotion from lust to despair or loss which can be found through Flora’s beautiful creations. Her work is often dark and atmospheric, as she utilizes the uncanny metaphor to explore what it means to think feel dream express in an urban world. Her art features a female body that sometimes hides or reveals its eyes or face–each time leaving only her feminine form, playing with questions of representation for females who have bodies.
Flora has exhibited internationally with solo exhibitions in Europe and the USA, and most notably took part in the ‘Continental Shift’ group exhibition at Saatchi Gallery. She had her artwork as a face for Adobe Photoshop’s promotional campaign since 2014, while she also designed their corporate identity for 2019. Her ethereal aesthetic won multiple art prizes from press including The Guardian’s Observer and BBC Culture; earning herself on Forbes 30 under 30 list of US artists to watch out for by 2021. Just this year Hasselblad chose Flora as its first Hasselefield Heroine of the year.
