The Amalfi Coast is a stretch of coastline on the southern coast of the Sorrentine Peninsula in the Province of Salerno in Southern Italy. The Amalfi Coast is a popular tourist destination for the region and Italy as a whole, attracting thousands of tourists annually. During the 10th–11th centuries, the Duchy of Amalfi existed on the territory of the Amalfi Coast, centered in the town of Amalfi.