Fragment and Bang & Olufsen’s Monochrome Masterpieces Redefine Audio Design at Tokyo’s Isetan

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Written by Seth Sebastian

2026-05-25

Hiroshi Fujiwara brings his unparalleled design approach to a landmark collaboration with Danish audio leaders Bang & Olufsen. Known for transforming everyday items into objects of desire, Fujiwara takes on B&O’s iconic creations, presenting a collection that marries minimalist visual flair with high-end acoustic prowess.

This partnership, decades in the making, celebrates Fujiwara’s long-standing admiration for B&O. His journey began with the brand’s Beocenter 2300, purchased in 1991. Now, after 35 years, he revamps four classic B&O pieces under his brand, Fragment Design, finishing them with a hand-polished, liquid black treatment like no other.

Unveiling in Tokyo

The collection makes its debut at Isetan Department Store in Shinjuku, Tokyo. From today and for a week, you can witness these transformed audio systems before they embark on a wider Japanese rollout on May 27. Mark your calendars for June 3, when the collaboration becomes available globally, attracting design and audio enthusiasts alike.

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Reimagined classics

In this collaboration, Fujiwara doesn’t replace, but rather reimagines. He has chosen from B&O’s collection the Beoplay H100 headphones, the Beosound A1 portable speaker, the Beosound Shape wall system, and the Beosystem 9000c CD setup. Each piece bears Fujiwara’s distinct monochrome style, enhanced with B&O’s craftsmanship for that striking glossy finish.

Beoplay H100 and Beosound A1

The Beoplay H100 Fragment Edition headphones make a bold statement with their gloss black anodized finish. Paired with a black leather headband, these $2,400 headphones promise comfort and luxury. On the other hand, the more democratic Beosound A1 3rd Gen speaker, priced at $475, retains the high-gloss finish with the Fragment brand’s signature lightning logo beneath the grille.

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Beosound Shape and Beosystem 9000c

The creativity of this collaboration shines through in pieces like the Beosound Shape. With its petal-inspired design, this wall-mounted audio system transforms your living space at $7,100. The modular system offers deep sound enveloped by monochromatic fabric petals.

The crowning jewel is the Beosystem 9000c Fragment Edition, a made-to-order marvel that costs $69,650. This system, exclusive to Japan, includes the Beolab 28 loudspeakers, a two-way Beoremote One, and a retro six-disc CD player with an iconic CD swapping mechanism. Fujiwara’s version reflects both historic innovation and modern elegance.

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Source: yankodesign.com