Kodak Apparel has launched its eighth store in the South Korean capital, solidifying its presence. This expansion reflects Kodak’s enduring appeal in the region, driven by a trend known as “newtro” that blends nostalgic and modern aesthetics.
The brand, which licenses its iconic name from the Rochester-based film company, has become a favorite in Korea, joining the ranks of other brand-inspired apparel lines like National Geographic, Pan Am, and Lockheed Martin.
Kodak Apparel Store Seoul: A Retro Shopping Experience in Gangnam
The newest location is in Dosan Studio, part of Seoul‘s bustling Gangnam District, famously popularized by Psy’s music. The store echoes the vintage charm of the “Kodak Express” film development centers, offering a distinct shopping environment where visitors can explore an array of Kodak-inspired items.
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From 35mm film rolls and developing services to a variety of apparel like T-shirts, bags, caps, and hoodies, the store offers something for everyone. As mentioned in an Instagram post, Kodak Apparel invites customers to “come see for yourself at Kodak Dosan Studio,” a space that immerses visitors in Kodak’s storied heritage. This store does not only focus on fashion; it is also a haven for those embracing retro fashion trends.
Spreading the Kodak Vision Beyond Korea
Kodak Apparel’s expansion is not limited to Seoul, with seven other locations across the city, including Seongsu, Myeongdong, and Hongdae. Beyond South Korea, the brand’s influence is growing internationally, highlighted by a pop-up store in Hong Kong earlier this year, featuring classic photo booths and Kodak-branded fashion.
Although the Kodak brand’s licensing revenue was reported at $20 million in 2024—relatively modest against its overall $1 billion revenue—it demonstrates significant potential, especially as trendy Gen Z consumers embrace the brand.
To explore more about the intersection of heritage and modernity, check out TOSO’s innovative Gat umbrella marrying Korean heritage with modern functionality.
Source: petapixel.com
Frequently asked questions
Where is Kodak’s new store located in Seoul?
The newest Kodak store is in Dosan Studio, part of Seoul’s Gangnam District.
What does Kodak’s Dosan Studio store offer?
The store offers a blend of nostalgic and modern aesthetics, featuring items like 35mm film rolls, developing services, T-shirts, bags, caps, and hoodies.
What trend is driving Kodak Apparel’s popularity in Korea?
Kodak Apparel’s popularity in Korea is driven by a trend known as ‘newtro,’ which blends nostalgic and modern aesthetics.