Revolutionary Design by Spacon Studio in Adidas Copenhagen Installations
Copenhagen‘s Adidas flagship store has been reimagined with two innovative features by Spacon Studio, integrating the city’s dynamic running culture with distinctive design elements. These installations were specifically crafted for the store’s fitting rooms and the Originals footwear area, drawing inspiration from the extensive material archives of local sneaker enthusiasts.
Sine-Wave Aluminum Curtain Enhances Fitting Rooms
The fitting room section now features a mesmerizing perforated aluminum curtain, crafted into a flowing sine-wave pattern. This intricate design employs varying perforation densities, presenting three embedded motifs visible at different viewing distances: a satellite view of Copenhagen, a silhouette of a runner, and a profile of an Adidas Adizero shoe. The undulating metal surface brilliantly reflects the store’s ambient lights, turning local topography into a kinetic metallic art piece. Visitors to the store installations can appreciate the way these elements complement the retail design of the store, enhancing the overall shopping experience.
For another striking example of retail design transformation, check out Transformative Festival in Denver showcasing mobile installations with community-focused architecture.
Adidas Copenhagen Installations: Photographic Carpets Depict Vintage Adidas Heritage
In the Originals footwear section, three expansive photographic carpets stretch across the floor. These carpets showcase a vivid display of vintage Adidas shoe boxes, in states ranging from sealed to empty. These visuals also incorporate rare archival sneakers from the personal collections of Joachim Idestrup Friis and Alexander Cummings, transforming regional footwear history into a striking graphic display within the installations.
Immersive Shopping Experience with Custom Elements
The custom installations seamlessly integrate into the store’s design, with the photographic carpets adding depth and the aluminum curtain enhancing spatial dynamics. Together, these features create an engaging environment that celebrates Adidas’ deep-rooted connections in Copenhagen.
Details Behind the Transformation
Spacon Studio, identified on social media as @spacon.studio, aligns these installations with the ongoing evolution of Adidas, noted via @adidas, providing a fresh experience that resonates with both the urban landscape and sneaker culture of Copenhagen. The meticulous approach to retail design within the store showcases the brand’s commitment to innovative and culturally relevant experiences.
Enhance your perspective on photography with iPhone 18 Pro’s bold exhibit capturing raw human connections.
Sources & Links
Source: designboom.com
Frequently asked questions
What features were added to the Adidas Copenhagen store?
The Adidas Copenhagen store now features a sine-wave pattern aluminum curtain in the fitting rooms and photographic carpets in the Originals footwear section. These installations were crafted by Spacon Studio, drawing inspiration from local sneaker culture and Adidas heritage.
What is the design of the aluminum curtain in the fitting rooms?
The aluminum curtain in the fitting rooms is perforated and crafted into a flowing sine-wave pattern. It features motifs that include a satellite view of Copenhagen, a silhouette of a runner, and a profile of an Adidas Adizero shoe.
What do the photographic carpets in the Originals section depict?
The photographic carpets in the Originals section depict vintage Adidas shoe boxes in various states and archival sneakers from private collections. They provide a vivid display of Adidas’ footwear history.
More in
Photography
All Photography
More like this
The series of "Angry Brands" by Gregory Jakusheva
Adidas Launches Legal Action Against White Fox Over Controversial Four-Stripe Design
Uchronia's Monumental Floral Sculpture Transforms Grand Palais During Paris Design Week
Chiara Verde Innovatively Reinvents Chair Design with Cork and Textile Fusion
Transforming Waste into Art: Project Materia's Bold Showcase at Copenhagen's Design Festival
