Look under your TV and you will probably find a black plastic bar. Knit Sound Company wants that bar out of sight, or at least out of the way of the living room. The new American audio brand has launched Knit Form, a $999 Dolby Atmos knitted fabric soundbar wrapped almost entirely in knitted fabric and offered in five colors.
Disclosure: This article draws on Knit’s launch press release and its website. Interior designer Nate Berkus, who is quoted below, is an investor and advisor to the company.
Founder and CEO Joel Sietsema spent two decades in performance audio. His most recent role was senior product and brand leader at Sound United, parent of Denon and Marantz, through its growth to a $1 billion exit. Sietsema says the design problem started at home.
Knit’s furniture-first approach has precedent: Fyne Audio’s glass-dome speakers in Scottish walnut show how craftsmanship can make a speaker feel at home.
He built speakers meant to win on a store shelf. His wife, an interior designer, hid every one of them. “I’d bring new concepts home, and my wife, an interior designer by trade, wanted every one of them hidden,” he said in the company’s release.
Brand Foundry Ventures, an early-stage investor in Warby Parker, Olipop, and Graza, joined Knit as a strategic investor. Berkus joined as both an investor and an advisor. Andrew Mitchell, a general partner at Brand Foundry Ventures, said the category has focused on performance while ignoring how a soundbar fits into a home. “Knit is the first home audio brand that doesn’t make you choose between great sound and a beautiful room,” Mitchell said.
A knitted fabric soundbar built to look like furniture
Form is a rounded, 46-inch-wide bar that stands 3.5 inches tall, or about 117 by 9 centimeters. Its fabric is Threadform, a performance textile developed with a fourth-generation European textile mill. The company refined it over many iterations for color depth, durability, and acoustic transparency, meaning sound passes through the fabric without being muffled.
The front carries no logo, and the indicator lights turn off during viewing. Knit describes the design as a quieter alternative to speakers that either shout for attention or get hidden behind furniture. The release also says the fabric covers almost the entire bar.
Form comes in five colorways: Cloud White, Slate Black, Pebble, Sandstone, and Ember. Ember is a terracotta orange for people who want their soundbar to be seen. Form can sit on a credenza or mantel, or mount beneath the TV with a flush wall mount bracket that costs $79 and is sold separately.
Knit says Form is designed for TVs 55 inches and larger. Form measures 46 inches wide.
What sits under the fabric
This knitted fabric soundbar uses 5.1.2 Dolby Atmos. Dolby Atmos is a surround format that adds height. The “5.1.2” label means five main channels, one low-frequency channel for bass, and two channels aimed at the ceiling. The two height channels put rain and helicopters above the listener.
Fourteen channels of Class D amplification drive the speakers. Class D amplifiers deliver power efficiently and produce relatively little heat, which suits compact cabinets with several drivers. Two built-in subwoofers handle the bass, so no separate subwoofer needs floor space.
A center voice array focuses on dialogue. Owners can tune it in the optional Knit app, which also offers four sound modes and over-the-air software updates. Ada is a module named after the company’s Michigan hometown, and it hides a second Bluetooth 5.3 chip for future upgrades.
The TV serves as the hub. A single HDMI eARC or ARC cable carries audio from the TV to Form, and Knit includes an Ultra High Speed HDMI cable in the box. Knit’s release describes the single HDMI eARC cable as carrying everything the TV plays to Form.
Movies, shows, and sports from built-in apps and connected devices play through Form. Music cast to the TV via AirPlay, Google Cast, or Spotify Connect plays through it too, with album art and track details appearing on screen. Phones and tablets can also pair directly over Bluetooth 5.3.
The company says no separate network setup is required. Form also works with the TV’s existing remote, so buyers won’t need a second controller.
For private listening, Form broadcasts audio through Auracast to compatible headphones or hearing aids, according to Knit’s release. Knit positions the Auracast feature for late-night viewing.
If spatial sound is your priority, Sony’s ECM-AX10 mic with Eclipsa Audio certification covers the capture side of immersive audio.
Price, availability, and what remains to be tested
Knit Form, a knitted fabric soundbar, costs $999 and sells exclusively at KnitSound.com. Shipping is free by ground to the 48 contiguous United States, beginning November 10, 2026.
Specifications only go so far. The claims for immersive sound and dialogue clarity are the company’s, and they still need listening tests in a real room. Until reviewers measure Form in a living room, its performance remains a company claim.
Knit has built a knitted fabric soundbar meant to be seen, and that alone sets it apart on the shelf. Whether it sounds as good as it looks will depend on the room it lands in and the ears listening to it.
H/T yankodesign.com
Frequently asked questions
How much does the Knit Form soundbar cost and where can it be bought?
The Knit Form soundbar costs $999 and sells exclusively at KnitSound.com. Shipping is free by ground to the 48 contiguous United States, beginning November 10, 2026.
What TV size is the Knit Form soundbar designed for?
Knit says the Form soundbar is designed for TVs 55 inches and larger. The bar itself measures 46 inches wide.
How does the Knit Form soundbar connect to a TV?
A single HDMI eARC or ARC cable carries audio from the TV to the Form soundbar, and Knit includes an Ultra High Speed HDMI cable in the box. Phones and tablets can also pair directly over Bluetooth 5.3, and the company says no separate network setup is required.
What colors does the Knit Form soundbar come in?
The Form soundbar comes in five colorways: Cloud White, Slate Black, Pebble, Sandstone, and Ember. Ember is a terracotta orange designed for people who want their soundbar to be seen.
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