New York has excellent conditions for comfortable bike riding: there are plenty of bike lanes, trails, as well as a widespread network rental city bikes. Sam Polcer has always been infatuated with bicycles – and it al stemmed from the very first BMX Diamondback that his parents bought him years ago. Recently, he launched a book, aptly entitledNew York Bike Style, showcasing the sartorial choices associated with his preferred mode of transportation in the Big Apple.

Sam says: One thing about these photos: You might notice that many of the subjects aren’t wearing helmets. Whenever possible, I ask for helmets to be removed, because almost everyone looks better without one, sorry. If that wasn’t the case, we’d be wearing helmets all the time. Apparently helmets are a controversial topic. Me, I think that people should be allowed to do what they want, but I choose to wear one when I ride in New York because I want to preserve what common sense I do have. The road is hard and our brains are soft.

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