Softville, a vibrant fusion of art and culinary delight, has opened its doors on New York City’s Lower East Side. This new spot for artisanal gelato spans 2,500 square feet and marries the creative genius of Studio Jeremyville with the beloved Australian gelato brand, Gelato Messina.
With over 20 years of collaboration fueling their synergy, Softville showcases a dynamic collection of art and purchasable objets d’art. Complementing these visual treats are desserts from an innovative menu that blurs the line between edible art and indulgence, making it a must-visit spot for anyone seeking this unique gelato experience.
To further explore vibrant art spaces within small structures, check out Bauhaus University’s bold treehouse studio that challenges Munich’s office spaces with innovative design.
The store is housed in the historic Ben Freedman department store, with interior designer Sarah Carpenter preserving its iconic 1920s curved glass storefront. This design choice pays homage to the neighborhood and creates a nostalgic yet theatrical street presence.
Softville Art Gelato NYC: Preserving Architectural Charm with Modern Creative Flair
“The Lower East Side has always thrived on its creative energy and rich history,” says Megan Mair, creative director at Studio Jeremyville. The aim is to weave Softville into this fabric, preserving its architectural charm to evoke a sense of belonging and nostalgia while offering its acclaimed gelato.
Inside, warm wood seating and a vanilla bean palette accentuate the building’s original curves. The flexible shelving system allows for transformative exhibitions while maintaining architectural integrity, offering it as an ideal art space.
For a deeper dive into innovative uses of architectural heritage and modern flair, visit Chatham Residence’s sculptural elegance which similarly melds creative design with New York’s history.
A Modern Culinary Landmark Featuring Softville Art Gelato NYC
Though new to North America, Gelato Messina maintains its authentic approach, using fresh milk from Hudson Valley’s Ronnybrook Farm Dairy. Their distinct gelato-style soft serve reflects a commitment to quality and originality, a hallmark of this gelato shop nyc experience.
Leading the kitchen is Eva Wintersteen, noted for her work with the Il Buco restaurants. Collaborating with Gelato Messina’s Executive Chef Tom Mitchell, she crafts a menu filled with inventive flavor pairings. The atmosphere invites you to “eat your art” while perusing Softville’s artistic displays, further signifying the harmonious integration.
Softville extends beyond dessert with drawing clubs and creative workshops led by Jeremyville and guest artists. The ever-evolving roster of cultural programming underscores their belief that creativity enriches everyday life.
Located at 137 Orchard Street, Softville is a daily destination where art and gelato create extraordinary experiences for all, encapsulating the essence of their unique offering.
Source: design-milk.com
Frequently asked questions
What is Softville known for?
Softville is known for being a vibrant fusion of art and culinary delight, offering artisanal gelato and showcasing a dynamic collection of art and purchasable objets d’art.
Who designed the interior of Softville?
The interior of Softville was designed by Sarah Carpenter, who preserved the iconic 1920s curved glass storefront of the historic Ben Freedman department store.
What type of events does Softville host besides offering gelato?
Besides offering gelato, Softville hosts drawing clubs and creative workshops led by Jeremyville and guest artists, in line with their cultural programming.
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