In The Hague, where iconic art meets international institutions, Madurodam stands out as a captivating miniature city. This summer, it hosts a different kind of spectacle. The BlowUp Jubilee, celebrating its sixth year, transforms the site with 20 playful inflatable sculptures curated by Mary Hessing. This anniversary edition renews the essence of the popular Madurodam, turning its storied streets into a canvas for oversized whimsy.
Familiar artists return with new configurations and locations, making the familiar fresh. Spiraling orbs, shell-like appendages, and vibrant spikes enliven the spaces around famous landmarks. These installations redefine size and scale with a humor unique to The Hague.
Learn more about artistic transformations in public spaces with LEGO wall pieces by Dentoni and Casado Polo, which reinterpret everyday materials.

A delightful twist on scale and heritage
In an intriguing twist, a seemingly giant pink chair commands a fountain, only to reveal its petite stature in the context of Madurodam’s miniaturized world. Meanwhile, BlowUp Art installations include monumental homages to historic architecture scattered throughout the city.
Artist Steve Messam adds a vibrant green burst to the collection with his bulging passageway, providing a stark contrast to the classical formality of the cityscape. Eugenie Boon draws on her Caribbean roots with “koncha pa dilanti,” evoking nostalgia and cultural pride. Nearby, you encounter John Körmeling‘s enormous yellow donut, claiming its space with joyous absurdity.
Explore the vibrant interplay of art and fashion in Iris van Herpen’s innovative designs, where materials reimagine aesthetic possibilities.
Among these visual delights, Sigrid Calon introduces a tranquil pink pavilion, while Yamuna Forzani envisions a cosmic café that invites cosmic contemplation. These contributions continue through June 21, inviting you to engage both physically and imaginatively with the art.

The BlowUp Jubilee offers more than just sights; it offers a new way to engage with publicly accessible spaces. Visit their website to plan your own whimsical tour of The Hague’s dynamic urban gallery. Perhaps you’ll even be inspired by the possibilities of inflatable art to explore more through Bubbletecture.





Sources & Links
Source: thisiscolossal.com
