Branding
Smalls Cat Food Campaign Takes Bold Step with Unorthodox Marketing Approach
Explore Smalls' innovative cat food marketing campaign that breaks the norm with bold and unorthodox strategies.
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Branding
Branding stories
Branding
HBO’s Harry Potter Series Unveils Simplified House Crests, Sparks Fan Debate
Hogwarts house crests have been redesigned for HBO's new Harry Potter series, sparking fan debates over the simplified, more book-accurate designs.
Branding
Viral Parker Pen Challenge Transforms Into Times Square Billboard Spectacle
The viral Parker Pen Challenge transformed from a spec ad into a Times Square billboard, showing the power of creative engagement.
Branding
Bloomington’s New Logo Controversy: A Design Debate with Local Impact
Bloomington logo controversy sparks local debate over new design's resemblance. Evaluating public reaction to city's branding changes.
Branding
Disney’s Bold 55th Anniversary Logo Blends Retro Charm with Modern Flair
Disney's 55th Anniversary logo blends retro charm with modern flair, winning over fans with its clever design, celebrating 55 magical years.
Branding
Polynesian Turtle Tatau Transforms 2026 FIBA Logo with Cultural Flair and Challenges
Explore how the Polynesian Turtle Tatau transforms the 2026 FIBA logo with cultural elements, reflecting the vibrant spirit of Polynesian art and basketball.
Branding
CD Projekt Red’s Bold Logo Redesign Sparks Surprising Cultural Debates
CD Projekt Red's recent logo redesign ignites cultural debates. Explore the implications and symbolism of this significant brand evolution.
Branding
Vermont’s New Logo Captures the Essence of Its Rich Landscapes and Creative Spirit
Explore Vermont's new logo design that captures its landscapes and creative spirit, strengthening its tourism brand identity.
Branding
From Rivet to Icon: Niles the Crocodile Steps Into the Spotlight as Crocs’ 6-Foot Mascot
Discover Niles, the new 6-foot crocodile mascot of Crocs, as the brand embraces character-driven branding. Step into the spotlight with Niles today!
Branding
Raleigh’s Iconic Chopper Bicycle: A Case Study in Nostalgia Versus Innovation
Explore the nostalgia of the Raleigh Chopper and its branding missteps. Discover why past glory isn't enough without innovation.
Branding
Fast Food Icons and Tech Giants Playfully React to Instagram’s Logo Transformation
Discover how fast food icons and tech giants cheekily respond to Instagram's recent logo transformation amid mixed reviews.
Branding
Monoprix’s Bold Rebranding Unites French Pop Culture and Retail Innovation
Monoprix's rebranding merges French retail innovation with pop culture, offering a new store design that captures the essence of modern France.
Branding
Instagram’s Bold Logo Redesign: A Return to Simplicity or Sign of “Peak Blanding”?
Explore Instagram's logo redesign. A fresh take on simplicity and creativity, this change has sparked debate over its impact on brand identity.
Branding
7UP’s Bold Move: Emphasizing Lime in a Refreshing Rebrand for Gen Z and Alpha
Discover 7UP's lime lemon rebrand featuring a bold, lime-centric taste and new design aimed at Gen Z and Alpha consumers.
Alternative
Newcastle United’s Logo Rework Sparks Debate Over Indistinguishable Designs
Newcastle United's logo redesign faces scrutiny as fans struggle to distinguish between similar options, sparking heated debate.
Architecture
From Chimney-Laden Arenas to Iconic Canopies: How Stadiums Are Boosting Brand Identity
Discover how stadium design is pivotal in building a club's brand identity. More stadiums are becoming landmarks to attract global attention.
Branding
Cracker Barrel’s Controversial Logo Shift: How a Rebrand Sparked a Leadership Overhaul
Cracker Barrel's logo change in 2025 led to significant backlash and leadership changes, highlighting the impact of brand identity shifts.
Branding
Honor Unveils Innovative Logo with Bold Circle Design
Discover Honor's innovative logo design that marks a bold new era. Learn how the company stands out in the tech sphere with its fresh visual identity.