Florist redirects here. Floristry is the production, commerce and trade in flowers. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. Floristry can involve the cultivation of flowers as well as their arrangement, and to the business of selling them.

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