Mary Kay, Inc. is a privately owned multi-level marketing company that sells cosmetics products directly to consumers. According to Direct Selling News, Mary Kay was the sixth largest direct selling company in the world in 2011, with net sales of USD 2.9 billion. Mary Kay is based in Addison, Texas, outside Dallas. The company was founded by Mary Kay Ash in 1963. Richard Rogers, Mary Kay’s son, is the chairman, and David Holl is president and was named CEO in 2006.