Robert van Embricqs is fascinated with the aesthetically pleasing, yet intricate complexity of the pure form. Seeking inspiration for his designs in bone structure, plant life, and movement, 1 question remained ever present: ‘to what degree is the thing you are creating effective at dictating its own design?’ This led him to create a minimalistic design strategy that can best be called cooperation between designer and his or her material. A significant aspect of his design procedure is Van Embricqs’ conscious focus on devoting functionality with an aesthetically pleasing look. A conscious choice for performance in design doesn’t necessarily mean one needs to be bombarded by conformity, let alone predictability. Besides continuing his furniture line, Robert van Embricqs establishes flexible concepts on the bigger scale in which movement generates interaction between the consumers and the architecture. He concentrated his attention on discovering new ways to accommodate the techniques he developed for outdoor and interior solutions.