Vice is a Montreal based North American magazine focused on international arts & culture. Vice is available for free in 28 countries and supports itself through advertising. Jesse Pearson was Vice’s editor-in-chief for eight years until resigning in December, 2010. The current editor-in-chief is Rocco Castoro, and the global editor is Andy Capper. Vice has achieved a very strong following through their YouTube channel, currently numbering over 1,000,000 subscribers.