Simone Rocha and Craig Green were among designers tasked with redesigning Moncler’s signature down coat for its new teaser job, launched in this year’s Milan Fashion Week.
Rooms inside were each committed to one of eight collections making up the Moncler‘s Expert initiative, which can be described by the new as a “hub of exceptional heads working in unison while simultaneously cultivating their singularity”.
They were instructed to keep its purpose in mind, ensuring that the design would still perform as a warm jacket.
“Each project has the classic Moncler down jacket as the primary playground, stands on its own, and all of them converging on the product,” stated the brand.
“Keeping function in the core and approaching the duvet as an object, unusual experiments ensue.”
Each collaboration came with an identical number and assignment statement.
The first group, called Moncler 1, watched Valentino creative manager Pierpaolo Piccioli design together with the “pure essence” of Moncler in your mind.
Doing so, he stripped back the duvet coat — creating minimal clothes in elongated silhouettes, which he founded on his prior couture collections.
Moncler 2 seemed to the new heritage. Described as a “homage to the year old,” the Moncler 1952 clothing are predicated on the brand‘s classic layouts — but in bold colors with enlarged logos.
Moncler 3 was based on Grenoble — a town at the front of the French Alps at which Moncler began. While made from mix-and-match printed materials, the coats are designed as technical wear for mountain climbing and hiking.
To create the fourth collection, Moncler teamed up with fashion designer Simone Rocha, who generated voluminous silhouettes based on photos of Victorian climbers in petticoats.
Menswear designer Craig Green was supporting Moncler 5. The designer aimed to abstract the entire body through his group, which he created in monochrome clothes.
Black fabric was also used exclusively by designer Kei Ninomiya, who changed the new down jacket to a collection of modular elements to make Moncler 6.
By producing these eight diffusion collections, Moncler expects to better-appeal into the “uniqueness of the consumer”.
“Allowing imagination run riot reinforces the uniqueness of Moncler,” said the brand. “It helps the product to talk by itself as it takes different shapes in line with the concept of each undertaking.”
“The uniqueness of all the projects mirrors the uniqueness of their customers.”
Moncler Genius launched during this year’s Milan Fashion Week, which kicked off on 20 February and will run until 27 February 2018.