This heart-warming collaboration is a tribute to the playful bond between mother and daughter.
Together, both bring their wild ideas to life as playful, editorial-quality images.
“Crazy Mummy is a creative, photographic project, initiated in August 2014 with my 10-year-old daughter Zhansaya,” clarifies Amardeil. “The concept was to make a series of photos of Zhan in quirky, joyous scenarios, like my occupation as a professional photographer.”
“I could say that we did this project to 2 in full cooperation, with fun, I needed to share creative moments with my daughter. It’s a different view of mother-daughter intrigue, love, and maternal love. Pictures full of humor and spontaneity.”
With previous clients like Vogue Bambini, Elle, and Madame Figaro, it is not surprising that Amardeil can create these shots seem just like fashion editorials.
Follow Amardeil and Zhan’s adventures on Instagram.
h/t Lens Cutlure