Apple has unveiled a captivating new “Shot on iPhone” campaign, teaming up with Blackpink’s ROSÉ. In this exciting initiative, the tech giant partners with the group’s newest venture by having her latest music video, “new trick,” entirely filmed using the iPhone 18 Pro, showcasing its cutting-edge camera capabilities.
Apple Partners with Blackpink’s Creative Vision
This collaboration gives a behind-the-scenes look at the intricate filming techniques used, combining the iPhone with professional filming rigs to achieve stability and cinematic flair. As Apple joins ROSÉ’s project, it emphasizes Apple’s history of working with renowned artists like The Weeknd, Lady Gaga, and Olivia Rodrigo for these creative ventures.
The technical highlights include the 48MP Main camera’s variable lens aperture, which is pivotal in the success of Blackpink’s music video by enhancing low-light shooting and providing an impressive depth of field, bringing dynamic visuals to the video.
For those captivated by cutting-edge phone technology, explore how iPhone 18 Pro Series Unveils Bold Features that redefine mobile photography with advanced camera enhancements.
Newly launched, the iPhone 18 Pro boasts an upgraded Main camera along with features like updated Photographic Styles, auto subject tracking, and Pro Controls for manual adjustments. As Apple engages in these artistic productions, it’s clear that the iPhone 18 Pro starts at $1,199 and offers exceptional video capabilities.
Source: macrumors.com
Frequently asked questions
Who did Apple collaborate with for the iPhone campaign?
Apple collaborated with Blackpink’s ROSÉ for the new ‘Shot on iPhone’ campaign.
What is the title of ROSÉ’s music video filmed with iPhone 18 Pro?
The title of ROSÉ’s music video filmed using the iPhone 18 Pro is ‘new trick.’
What camera features are highlighted in the music video?
The music video highlights the iPhone 18 Pro’s 48MP Main camera’s variable lens aperture, which enhances low-light shooting and provides impressive depth of field.