In an unprecedented collaboration, Ferrari and HP have introduced the HP Limited Edition Scuderia Ferrari AI PC, a laptop infused with the spirit of supercar engineering. This launch marks the first product from their partnership, established when HP became Ferrari’s technology partner in 2024, with its Formula One team now branded as Scuderia Ferrari HP.
Crafted in a striking Rosso Magma red—a hue chosen for its resemblance to molten lava—the laptop’s design mirrors the bold aesthetics of Ferrari’s own vehicles, such as the spectacular Daytona SP3 and the innovative F76 digital hypercar. The cutout base of the laptop offers a glimpse into its technological core, akin to Ferrari’s transparent engine covers that reveal the powerful heart beneath their iconic cars.
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Precision engineering meets iconic design
Chief Design Officer Flavio Manzoni describes this device as a confluence of advanced material engineering and unmatched craftsmanship. Carbon fibre lines the device’s base, while the exterior flaunts CNC-milled aluminium that’s been zirconium-bead-blasted for a sleek, matte texture. This union of precision and artistry embodies both brands’ commitment to performance and innovation.
The keyboard area echoes Ferrari’s mantra: “eyes on the road, hands on the wheel”. True to a minimalist ethos, the haptic trackpad is concealed beneath a sleek glass surface, highlighted by an elegant light bar.
Technology tailored for exclusivity
This limited edition model—restricted to just 4,999 units—boasts a 3K Tandem OLED+ touch display, the cutting-edge Intel Core Ultra X7 processor 358H, and Intel Arc B390 graphics. The experience begins with its luxurious packaging, a presentation box designed by Poltrona Frau.
“Our collaboration with Ferrari pushes the envelope of traditional PC design,” Stacy Wolff, HP’s Senior Vice President of Design and Sustainability, expresses. This creation is not only a display of exquisite design but a demonstration of how two industry pioneers can merge expertise to deliver an unparalleled user experience.
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The release of this laptop follows the unveiling of Ferrari’s first electric vehicle, the Ferrari Luce, showcasing a seamless blend of legacy and innovation. Photography for this project is courtesy of Ferrari and HP.
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Source: dezeen.com