The first thing you notice is the red. A bold, corrugated red hose winds through the Hirschstetten neighborhood of Vienna, seemingly liberated from a construction site. It coils on the ground and arches overhead, weaving through wooden towers, connecting people in unexpected ways. This vibrant element is central to The Outsiders, an urban installation by the collective Moradavaga for ROOMING INN’s Living Lab, showcasing surprising design ingenuity.
Function Meets Form in Wooden Towers
Constructed from pale pine, these objects are not only visually intriguing but also offer a tactile experience. The structures, resembling a cross between flatpack furniture and scaffolding, feature ladders and open frames inviting exploration. Standing tall, they are robust and inviting rather than delicate — their red-rimmed pneumatic wheels emphasize utility and invite interaction.
Designer: Moradavaga for Rooming Inn

Interactive Acoustic Communication
The ingenuity lies in the circular cutouts piercing these wooden forms. Each structure is equipped with two or three pronounced black-rimmed circles at varying heights, crafted to hold the ends of the red tubing. These openings transform into acoustic portals, enabling communication without the need for gadgets. Simply speak into the tube, and your voice travels to a listener on the opposite end. It’s a hands-on, screen-free interaction.

Industrial Materials, Playful Use

The choice of standard drainage pipe for the red hose is strategic. Moradavaga chose an industrial yet familiar material, transforming it into a playful, flexible tool. When extended across a space, it encourages dynamic movement, guiding participants to rethink spatial interaction.

Flexible Installations for Dynamic Environments

Each unit varies in size and layout. A lower structure with upward-angled speaking cones differs in function from a towering counterpart with ladders. Together, they form a dynamic, temporary landscape, yet each piece maintains a distinct presence when isolated. Their modular design embodies a constant state of transition, presenting endless configuration opportunities.

Mobility and adaptability are designed from the ground up. The red wheels imply these creations are not static but meant to roam. Originally part of the ROOMING INN Living Lab in a former kindergarten, they now move throughout Hirschstetten, appearing at various public engagements. This mobility subtly challenges the static nature of traditional urban infrastructure.

For more playful design transforming urban spaces, explore colorful kindergarten transformation in Kunshan, which combines vibrant design with urban strategy.

An Element of Surprise in Everyday Spaces

Moradavaga intends to infuse daily life with a touch of surprise, prompting viewers to reinterpret their surroundings. The Outsiders accomplishes this through its form and playful aesthetic — the vivid tube, wooden frames, and anthropomorphic features create characters that feel dynamic and alive. This tension between object and environment exemplifies captivating, thought-provoking design.
Discover another fascinating urban artwork with natural street art transformations by Fábio Gomes Trindade that uses vibrant elements to change urban narratives.






Source: yankodesign.com
Frequently asked questions
What is The Outsiders urban installation?
The Outsiders is an urban installation by the collective Moradavaga for ROOMING INN’s Living Lab. It features a bold, corrugated red hose and wooden towers, creating an interactive and playful urban experience in the Hirschstetten neighborhood of Vienna.
How does the red tubing encourage interaction?
The red tubing acts as acoustic portals, allowing people to communicate by speaking into one end, with their voice traveling to a listener on the opposite end. This screen-free interaction encourages hands-on communication and exploration.
How do the wooden structures enhance the installation?
Constructed from pale pine, the wooden structures are visually intriguing and tactile. They feature ladders and open frames, inviting exploration and dynamic interaction with the environment.
