In a groundbreaking move, nearly a kilometre of London’s iconic Oxford Street is now dedicated solely to pedestrians. This significant transformation began yesterday, marking the first phase of a grand pedestrianisation project.
The pedestrian-only zone stretches between Orchard Street and Great Portland Street, barring vehicles including buses, cars, and cycles. Instead, traffic will be redirected to side streets to maintain flow while enhancing the pedestrian experience.

An eye-catching element of the project includes a bold new street design featuring a prominent “Oxford St” logo and vibrant green bollards to signify the traffic restrictions. The visual overhaul aims to celebrate the area’s new pedestrian-friendly identity.

The design was spearheaded by local architecture firm East in collaboration with landscape architects JL Gibbons and urban designers Gehl and Publica. Together, they envision a vibrant, accessible space that reflects the bustling spirit of the capital.
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Further plans for the complete transformation of Oxford Street are in the works, led by architecture studio Hawkins\Brown. Their vision covers the entire stretch from Tottenham Court Road to Marble Arch, with a full transformation targeted for completion between 2027 and 2028.
Currently in a transitional phase, the pedestrianised section will soon feature additional signage, seating, and greenery to enhance its appeal. Julian Lewis of East expressed enthusiasm for the project, highlighting its role in preserving the energy and diversity that define London’s urban landscape.

In line with this vision, two new public squares are planned near Holles Street and Duke Street, featuring innovative surface designs. Additionally, the project will introduce decorative trees in “sculptural pots,” eventually integrated into the permanent layout of the streetscape.
For another unique take on urban architecture, discover how Oxford Street’s bold makeover sets an example with its green spaces and pedestrian zones.
proposed almost a decade ago and announced in 2017, Oxford Street’s transformation faced hurdles but now moves forward with renewed commitment and visionary design updates shared by East earlier this month.

Sources & Links
Source: dezeen.com
Frequently asked questions
What is the Oxford Street pedestrianisation project about?
The Oxford Street pedestrianisation project involves dedicating nearly a kilometre of the street solely to pedestrians, marking the first phase of a grand pedestrianisation initiative. Traffic is redirected to side streets to maintain flow while enhancing the pedestrian experience.
Who is leading the street design for Oxford Street’s project?
The street design for Oxford Street’s pedestrianisation project was spearheaded by local architecture firm East, in collaboration with landscape architects JL Gibbons and urban designers Gehl and Publica.
What are the future plans for Oxford Street’s transformation?
Further plans for Oxford Street’s transformation include a complete overhaul led by architecture studio Hawkins\Brown, covering the entire stretch from Tottenham Court Road to Marble Arch, with a full transformation targeted for completion between 2027 and 2028.
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