For 2027, Dulux has announced its Colour of the Year: Soulful Sage. The company introduces this gentle grey-green hue, which provides a flexible foundation for the spirit with its soft, nature-inspired tones. The choice reflects the brand’s extensive research aimed at providing a soothing response to today’s global uncertainties.
The rationale behind this choice
According to Dulux’s parent company AkzoNobel, Soulful Sage was selected after a year of in-depth analysis. This hue promises to be both versatile and calming, capable of adapting to different environments while evoking a sense of natural tranquility. The brand aims to bring peace and adaptability to any space with these tones.
For a deeper dive into the interplay between architecture and lush nature, check out Chonburi’s Baobab Showcase, highlighting harmonious architectural designs inspired by nature.
“In challenging times, creating spaces that sustain and inspire becomes essential,” Dulux explained. “Soulful Sage is designed to serve as a flexible foundation for varying design needs, whether you seek warmth or neutrality.”
Reflecting on past choices
The brand’s selection for the previous year, Rhythm of Blues, presented a trio of blue shades. In contrast, this year’s selection offers a more understated and nature-centric tone. Meanwhile, competitor Pantone opted for Cloud Dancer, a greyish white, marking diverse approaches within the industry.
AkzoNobel continues to influence design trends through its annual ColourFutures research, expressing social and design developments through approachable and functional color choices. By aligning themselves with modern design needs, they promote peace and balance.
To explore trends in merging art and functionality, visit Pinewood Stool Inspired by Leaves, a captivating example of design innovation.
As design professionals integrate these insights, Soulful Sage stands ready to redefine spaces, offering a serene antidote to an otherwise overwhelmed world. These colors are selected to bring tranquility and clarity to our surroundings.
Source: dezeen.com
Frequently asked questions
What is the Dulux Colour of the Year for 2027?
The Dulux Colour of the Year for 2027 is Soulful Sage, a gentle grey-green hue that provides a calming and flexible foundation.
Why was Soulful Sage chosen as the Colour of the Year?
Soulful Sage was selected after a year of in-depth analysis to offer versatility and a calming presence, adapting to different environments while evoking natural tranquility.
What was Dulux’s Colour of the Year for the previous year?
For the previous year, Dulux chose Rhythm of Blues, which featured a trio of blue shades.