Brooklyn‘s DeKalb Street comes alive with the Million Goods‘ striking design, the second location, forged through the creative vision of architect Gjergji Shkurti. Boldly fusing hospitality and retail, the space makes a dramatic statement with its vivid red spiral staircase visible through expansive street-facing windows in Fort Greene.

Co-founders Matt Reyer and Drew Kaufmann entrusted Shkurti, founder of Figure Ground, to transform the two-level site previously occupied by a design studio. The new layout contrasts with their tighter Greenpoint location by offering more room and an airy courtyard.

Designing with Distinction: Million Goods’ Space for Socializing and Shopping
Shkurti describes the space as “more regal,” highlighted by the magnificent Breccia Pernice stone countertop that graces the wine bar. The interior design masterfully separates socializing and shopping, with the social areas stationed on the first floor and retail delights above.

Impressively, the bar area blends various design languages into a sleek New York style. The counter integrates a sizable speaker, courtesy of Bridge Street Sound, into its marble facade. Sleek Philippe Starck-designed Emeco stools complement the space, paired with wooden banquet seating crafted in sapele wood with a peca tone finish.
To explore more about bold design in retail, discover how Nordic Knots transforms tennis courts into luxurious rugs for a creative twist on functional materials.

The ceiling wows with a Japanese flair, fabric-laden wooden slats deliver both sound insulation and softly diffused lighting from above. In the backyard, a central planter doubles as seating, embracing the Brazilian brutalism theme with concrete walls and a mature tree centerpiece illuminated by a Louis Poulsen Flindt Plaza post. This thoughtful design is reflected in every architectural element.

Crafting Flow: Million Goods’ Concept with Historical Elements
Preserving historical integrity, the facade’s restoration received approval from preservation boards, with backyard-facing trim painted in red. This striking staircase—an original modified with a new siding by Wood Steel Stone—greets visitors with a vibrant welcome.
Inside, the upper floor continues the theme of refined craftsmanship. Here, a central display table constructed by Wood Steel Stone unites aluminum and wood in striking layers, echoing the sophistication embodied in Shkurti’s vision. The original flooring has been refinished, retaining its historical value amidst contemporary detailing.
For another take on merging historical elements with modern design, H3O Architects’ transformation of Barcelona’s Casa Plató showcases subtle elegance and modern charm.

The ambience upstairs is complemented by Shkurti’s custom millwork, showcasing goods in a contemporary, accessible manner. Space is innovatively utilized with a metal stand serving dual roles as a point-of-sale spot and DJ booth, complemented by concealed speakers. Above the display table, a vintage-inspired Louis Poulsen pendant lamp casts a warm glow.

Visitors are grounded in the community spirit, with views overlooking neighborhood basketball games. This design is more than just a retail space—it’s a testament to dynamic design, engaging the senses and blending function with bold artistry, thanks to the talents of architect Gjergji Shkurti. This approach to retail design ensures a unique shopping experience that mesmerizes all who enter.
The photography is by Joe Thomas.
Source: dezeen.com
Frequently asked questions
What architectural firm designed Million Goods’ second location?
The second location of Million Goods was designed by architect Gjergji Shkurti, founder of Figure Ground.
How does Million Goods blend social and retail spaces?
The interior design of Million Goods separates socializing and shopping with social areas on the first floor and retail delights above.
What theme does the backyard of Million Goods embrace?
The backyard of Million Goods embraces the Brazilian brutalism theme, featuring concrete walls and a mature tree centerpiece.
