Spanish fashion brand Massimo Dutti introduces its latest flagship store within the opulent 16th-century Palazzo Ruspoli in Rome. The flagship spans 2,000 square meters along the renowned Via del Corso, seamlessly blending old-world charm with modern aesthetics. The interior preserves the building’s historical features, such as its grand vaulted ceilings and a sweeping staircase, while integrating contemporary wooden furnishings and sleek display elements.
Preserving the Architectural Legacy of the Flagship Store
Guests are welcomed into Massimo Dutti’s Rome flagship via a majestic stone staircase leading into a series of arched rooms. The restoration project involved a meticulous heritage study and crafting by skilled artisans to retain the original 16th-century elements. Discreet lighting enhances the architectural rhythm without overshadowing the authentic masonry. A palette of wood and fabric is used in the understated furniture and displays that represent the style of the store.
The space also features an olfactory archive in collaboration with Florentine perfumer Profumoir. Visitors can explore fragrances presented in handmade glass holders by Pia Glasswork of Barcelona. Additionally, nearly 100 art and architecture books are curated by Leporello Books, including titles with personal notes from its founder.
For more on transforming historical spaces, explore how 3D printing shapes student housing for a blend of innovation and tradition.
Introducing the Fall/Winter 2026 Collection at the Italian Store
On the first floor, the store showcases Massimo Dutti’s Fall/Winter 2026 Limited Edition, focusing on tailoring with pieces like structured jackets and wide-leg trousers. The collection employs rich materials like leather and knitwear in hues of black, chocolate, and camel. Advanced services, including a concierge and mobile inventory devices, are integrated to enhance customer convenience. The location also offers coffee from Caffè Doria, extending the brand’s fashion retail presence into the city through an installation at Palazzo Doria Pamphilj.
Project Details
Name: Massimo Dutti Rome Flagship
Brand: Massimo Dutti | @massimodutti
Location: Palazzo Ruspoli, Via del Corso, Rome, Italy
Size: 2,000 square meters (21,527 square feet)
Opening Date: October 10th, 2026
Sources & Links
Source: designboom.com
Frequently asked questions
Where is Massimo Dutti’s new flagship store located in Rome?
Massimo Dutti’s new flagship store is located in the 16th-century Palazzo Ruspoli along Via del Corso in Rome.
What historical elements are preserved in the Massimo Dutti store?
The store preserves historical features such as vaulted ceilings and a sweeping staircase, while integrating contemporary wooden furnishings and sleek display elements.
What special offerings does the Massimo Dutti Rome store have?
The store features an olfactory archive with fragrances in collaboration with Florentine perfumer Profumoir, art and architecture books curated by Leporello Books, and coffee from Caffè Doria.