Prada’s Historic Expansion in Milan’s Iconic Arcade
Prada has unveiled a significant expansion at its historic location in Milan’s iconic Galleria Vittorio Emanuele II. This development revisits the site of the original Fratelli Prada boutique, which opened over a century ago. This revamped concept features an expanded women’s store, offering luggage, beauty, home items, and a broader selection of bags and ready-to-wear fashion. It also includes private client spaces such as a salon and apartment, Fondazione Prada’s Osservatorio for visual experimentation, and Pradasphere, the first permanent exhibition space focused on Prada’s heritage and craftsmanship.
A Fusion of History and Modern Design
The Galleria Vittorio Emanuele II’s four-story, glass-vaulted arcade is a landmark of Milan. With Prada’s stores now occupying both sides of the central piazza, these spaces are connected by a new underground ‘Passaggio Segreto’. The Galleria, opened in 1877, hosted the fifth edition of Vogue World recently, with key figures like Miuccia Prada and Raf Simons attending.
This expansion intertwines ancient and modern elements, similar to how Fishtown Urby merges design with historical roots in Philadelphia, offering insight into architectural innovation.
Design Elements That Echo Prada’s Legacy
The venue’s design marries the brand’s visual identity with respect for the arcade’s original architecture. The interiors feature pistachio green walls, a nod to Marchesi 1824, the Prada-owned pasticceria, contrasted by black-and-white marble floors. Luxurious wood paneling is reflected in the vitrines and display cabinets, aligning with the brand’s aesthetics, showcasing an exquisite blend of historic and modern Milan architecture.
Exploring Prada’s Rich Heritage
Above Marchesi 1824, the Pradasphere offers an immersive experience into Prada’s 114-year history. Visitors can delve into the brand’s heritage, innovation, and craftsmanship within this central Milan space. The press statement resonated with the sentiment that “for Prada, the past is never past but an accumulation of ideas bound by intuition, collaboration, and intellectual exchange.”
Sharing its name with the renowned top-handle bag launched in 2007, this iconic location honors the brand’s roots. The S/S 2027 season of Milan Fashion Week featured a collection of 63 skirts unveiled in the Fondazione space, further anchoring Prada’s stronghold in fashion innovation. In this haven of luxury shopping, Prada continues to evolve while honoring its storied past.
Source: wallpaper.com
Frequently asked questions
What is included in Prada’s expansion in Milan?
Prada’s expansion in Milan features an expanded women’s store, private client spaces such as a salon and apartment, Fondazione Prada’s Osservatorio, and Pradasphere, a permanent exhibition space focused on Prada’s heritage and craftsmanship.
How does the new Prada store design relate to history?
The store’s design marries Prada’s visual identity with respect for the arcade’s original architecture, using pistachio green walls reminiscent of Marchesi 1824 and luxurious wood paneling.
What event was recently held at the Galleria in Milan?
The fifth edition of Vogue World was recently held at the Galleria Vittorio Emanuele II in Milan.