A black external optical viewfinder is mounted on a light gray Ricoh GR digital camera.

SmallRig Unveils Affordable Optical Viewfinders: A New Aid for Ricoh and Other Brands

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Written by John Oliver

2026-09-29

SmallRig is offering a game-changer for photographers seeking better framing options with its newly launched external optical viewfinders. Designed for both the practical and purist enthusiasts, these products cater to a wide array of cameras with their universal shoe design. The 28mm External Optical Viewfinder stands out with its 28mm full-frame field of view, enhanced by a sleek 3:2 frame line setup, making it ideal for those using both built-in and prime lenses.

For photography enthusiasts exploring innovative tools, Leica’s Rare Summicron-M Lens offers inspiration with its unique design and historical nod.

Black cylindrical lens attachment with 'SmallRig' and '28mm' text, wide front element, mounting base.
A black, cylindrical lens attachment with a wide front element and a mounting base, featuring the text “SmallRig” and “28mm” on its side.

Advantages of SmallRig Optical Viewfinders

Although compatible with various models from Fujifilm to Leica, Ricoh GR series users might find the most benefit. These compact cameras like the popular GR III and GR IV lack built-in electronic viewfinders, a feature sacrificed for portability. SmallRig fills this gap with an affordable and effective solution, appealing particularly to those valuing a traditional viewfinder experience. Their optical viewfinders truly stand out in this regard.

Ricoh GR IV camera shown without an electronic viewfinder, highlighting its compact design.
The Ricoh GR IV is a great camera, but it doesn’t have an EVF.

Alternatives exist, such as Ricoh’s own external viewfinders, the GV-1 and GV-2, priced at $246.95. However, the allure of SmallRig’s offering is its accessibility. The release also includes a new 35mm External Optical Viewfinder, although its practical application seems narrower. Despite most modern cameras having viewfinders, certain digital and older analog cameras can benefit from these external accessories, especially when existing viewfinders are inadequate or damaged. In these situations, the SmallRig models offer a practical alternative.

SmallRig 35mm viewfinder attached to Fujifilm X-E5, despite camera having a built-in EVF.
SmallRig shows the 35mm viewfinder on a Fujifilm X-E5, but that camera already has a built-in EVF. In that case, the appeal of something like this seems a bit narrow.

SmallRig positions itself firmly within the niche market of photographers desiring a quasi-analog experience. Priced at a mere $46.99 each, these optical viewfinders are not only functional but also economical. This move solidifies SmallRig’s commitment to providing budget-friendly camera accessories without compromising quality. These are an excellent choice for those seeking cost-effective yet high-quality options.

Source: petapixel.com

Frequently asked questions

What does the SmallRig 28mm Optical Viewfinder offer?

The 28mm External Optical Viewfinder offers a 28mm full-frame field of view with a sleek 3:2 frame line setup, making it ideal for both built-in and prime lens users.

Why might Ricoh GR series users benefit from SmallRig?

Ricoh GR series users, whose cameras like the GR III and GR IV lack built-in electronic viewfinders for portability, might benefit as SmallRig fills this gap with an affordable and effective solution providing a traditional viewfinder experience.

How much do SmallRig optical viewfinders cost?

SmallRig optical viewfinders are priced at $46.99 each, offering a functional and economical choice for photographers seeking budget-friendly camera accessories without compromising quality.