VSCO has unveiled the initial 25 photographers for “The Fifty,” a project bringing diverse artistry to billboards nationwide, highlighting their mission through the program.
Launched in August, “The Fifty” aims to highlight photographers from across different states, providing a unique opportunity for artists to display their work on billboards across the U.S. Through the initiative, the selection included licensing and compensation, enriching the photographers’ creative journeys. “The Fifty” underscores VSCO’s commitment to celebrating local talent, urging artists to find recognition in their own locales.
Celebrating Diversity with VSCO’s Project
The initiative follows an open call that amassed over 13,500 submissions, marking the largest response in VSCO’s history. This groundbreaking project, known for showcasing a wide array of styles and perspectives, represents photographers at various career stages and from diverse backgrounds.
VSCO CEO Eric Wittman stated, “The Fifty celebrates the belief that creative talent thrives beyond conventional hubs. By using billboards, VSCO acknowledges and elevates these artists, offering them visibility and new opportunities right within their communities through this project.” This effort contributes significantly to photography recognition on a national scale.
The project’s objective is a tangible, human-centric approach to photography, countering today’s increasingly digital visual culture. VSCO emphasizes that the billboards are dedicated to celebrating photographers, not merely promoting the brand, as epitomized by their initiative.
Each featured artist receives multiple benefits, including an honorarium, online features, a yearlong VSCO Pro membership, and unique networking and development opportunities like portfolio reviews and workshops, all part of the rewards in this campaign.
The first displays have been launched in Georgia, Illinois, New York, and Washington, with 21 more expected soon. This program not only amplifies photographers’ voices but also enriches local landscapes with their distinct visions. Explore the full list of the first 25 photographers and stay tuned for more as “The Fifty” progresses, showcasing the broader trends in billboard projects.
Source: petapixel.com
Frequently asked questions
What is VSCO’s ‘The Fifty’ project?
VSCO’s ‘The Fifty’ is a project that highlights photographers from across different states, providing a unique opportunity for artists to display their work on billboards across the U.S.
How many submissions did The Fifty receive?
The Fifty received over 13,500 submissions, marking the largest response in VSCO’s history.
What benefits do the featured artists receive?
Each featured artist receives an honorarium, online features, a yearlong VSCO Pro membership, and unique networking and development opportunities like portfolio reviews and workshops.