Harmonizing Design Elements from Denmark and Korea in a Danish Design Showroom Seoul
Copenhagen-based studio Spacon has skillfully imbued Edition Denmark’s new 50-square-metre space and cafe in Seoul with elements of Danish culture. This unique area combines the sensory warmth of a home with the refined aesthetic of Danish design, reflecting an intercontinental fusion of styles.

A Seamless Blend of Cultures in the Seoul Showroom
Malene Hvidt, Spacon’s founding partner, emphasizes the project’s cross-cultural exchanges, highlighting shared hospitality traditions. “Both cultures have strong traditions around gathering, and we wanted the cafe and shop to connect these everyday rituals in a natural way,” Hvidt states. Located in Seoul’s Seochon district, the showroom seamlessly integrates shopping and dining experiences.
To explore other creative cross-cultural design fusions, check out Swiss modular furniture infused with Portuguese weaving traditions, offering a rich blend of tradition and innovation.

Warmth Through Natural Materials
The use of wood is a cornerstone of the design, embodying Danish craftsmanship. The interior features solid cherry wood paired with terracotta tiles and woven cord stools. Bespoke textile lamps enhance the cozy atmosphere, echoing elements of Danish architecture and danish interiors. “Wood became the foundation of the interior because we wanted the space to feel warm, familiar, and lived in,” Hvidt explains.

Classic and Contemporary Flourishes
Spacon incorporates classic Danish furniture, including pieces by Børge Mogensen. The space is personalized with a mix of custom and vintage Danish items. Craftsmanship is further highlighted by wooden and aluminum trays engraved with Danish flowers, adding intimate details and cultural references.

Contrasting Spaces for Cafe and Shop
The cafe exudes tranquility with moss-green stained wood and terracotta, while the adjacent store features a more minimalist palette with a mirrored ceiling that expands the visual space. “The shop has a slightly different character,” Hvidt says, noting the reflective surfaces in the space.
Danish craftsmanship in interior design is further exemplified in Scandinavian elegance in a Norwegian apartment, showcasing masterful integration of functionality.

Collaborative Vision Between Two Nations: Danish Design Showroom Seoul
This project marks the beginning of a broader collaboration with Edition Denmark, founded by Dane Johan S Fuglsbjerg and creative director Ji Eun Lee. Spacon’s other notable projects include a pavilion for Rosenborg Castle in Copenhagen and an exhibition at the Danish Architecture Center.
Photography by Seongju Mun and Mihyun Son.
Source: dezeen.com
Frequently asked questions
How does Spacon’s design blend Danish and Korean cultures?
Spacon’s design blends Danish and Korean cultures through cross-cultural exchanges, emphasizing shared hospitality traditions. The showroom integrates shopping and dining experiences, connecting everyday rituals naturally.
What materials are used in the Seoul showroom design?
The design uses solid cherry wood, terracotta tiles, and woven cord stools. These materials embody Danish craftsmanship and create a warm, familiar atmosphere.
What is notable about the cafe’s design in the showroom?
The cafe exudes tranquility with moss-green stained wood and terracotta. It contrasts with the adjacent store, which features a minimalist palette and a mirrored ceiling that expands the visual space.
