Exterior of Bali retail transformed by OMA and Potato exploring eco architecture.

“OMA and Potato Head Transform Bali Retail with Eco-Driven Craft Spaces”

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Written by Sam Johnson

2026-10-23

Revitalizing Retail: A Unique Experience in Seminyak with Oma and Potato

In the vibrant setting of Seminyak, Bali, OMA and Desa Potato Head have unveiled the Good Times General Store—a pioneering space that blurs the lines between shopping and creativity. Nestled within the Desa Potato Head complex, this store goes beyond retail, immersing visitors in the craft behind Indonesian-made objects and sustainable design. This combination, often referred to as “their collaboration,” enhances the consumer’s experience by bringing a slice of local culture into the foreground.

The store, a collaboration between OMA and Ade Herkarisma, showcases architectural elements rooted in Balinese traditions. It features an alang-alang thatch facade, rammed-earth walls crafted from local clay, repurposed wood, and terrazzo floors with recycled bamboo. Inside, fragmented earthen blocks create a seamless transition between the store’s multifaceted functions.

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Circular design elements featured in eco-friendly architecture by OMA and Potato Head.
OMA and Potato Head explore circular design through architecture | images courtesy of OMA

Exploring Five Unique Bays of Craft and Innovation with Oma and Potato

The interior features five bays, each narrating a part of the creative lifecycle. Conceptualized by OMA, this spatial arrangement melds retail with craftsmanship and innovation. The first bay spotlights artisan souvenirs, records, and lifestyle items by independent makers. Adjacent is a showcase of Potato Head’s clothing line inspired by Bali, further highlighting their collaborative philosophy.

The third bay highlights Max Lamb’s Wasted collection, transforming discarded materials into functional art. This reflects how their vision integrates seamlessly into the concept of retail design. The remaining bays focus on the craft processes. A natural dye studio extracts plant-based pigments, while a neighboring space dedicated to plastic molding reveals the potential of recycled HDPE plastics. Future plans include weaving and sewing ateliers by 2027.

Circular design explored in architectural transformation by OMA and Potato Head.
OMA and Potato Head explore circular design through architecture

Integrating Sustainability with Circular Architecture

Beyond mere retail, the Good Times General Store connects deeply with Potato Head’s sustainability mission, including initiatives like the Waste Lab. This collaboration within this context showcases a commitment to sustainable practices. The architecture itself embodies this ethos through the use of reclaimed and local materials.

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According to Potato Head founder Ronald Akili, this approach transforms eco-friendly retail into an educational journey about the origins and lifecycle of objects. For OMA, the project extends a fruitful partnership with Potato Head, shifting focus from entertainment to everyday consumer relationships. This innovative space merges craft, recycling, and public participation, offering a shopping experience where knowledge and creativity, under their collective effort, become the true souvenirs.

Architecture, design, and sustainability interconnected in the project concept.
the project connects architecture, design, and sustainability
Open airy retail space with plant decorations and wooden structures.
Interconnected spaces organize the store layout, fostering fluid movement throughout.
the store is organized around a series of interconnected spaces
Store features locally sourced materials and reclaimed wood elements prominently.
the store features locally sourced and reclaimed materials
Rammed earth walls provide texture and define interior retail spaces.
rammed earth walls define the interior spaces
Bamboo and reclaimed wood create a sustainable material palette.
bamboo and reclaimed wood contribute to the material palette
The architecture emphasizes and celebrates local craftsmanship traditions.
the architecture celebrates local craftsmanship
Warm and tactile atmosphere achieved through use of natural materials.
natural materials create a warm and tactile atmosphere
Traditional construction techniques incorporated within the modern design.
the design incorporates traditional construction techniques
Bright retail interior with large windows and natural light.
Eco-friendly retail space featuring eclectic mix of textures and materials.
Unique architectural details highlight a commitment to sustainable design.
Customers browsing in a thoughtfully designed eco-conscious retail environment.
Natural light illuminates wooden elements in spacious retail interior.
Architectural interplay of natural and reclaimed materials within retail setting.
Exterior of Bali retail transformed by OMA and Potato exploring eco architecture.

Source: designboom.com

Frequently asked questions

What is the Good Times General Store?

The Good Times General Store is a pioneering space in Seminyak, Bali, created by OMA and Desa Potato Head. It blends shopping with creativity, showcasing Indonesian-made objects and sustainable design.

How does the store emphasize sustainability?

The Good Times General Store uses reclaimed and local materials and is part of Potato Head’s sustainability mission. The architecture embodies this ethos, and it features innovations like a natural dye studio and a space for plastic molding.

What are the future plans for the store?

Future plans for the store include weaving and sewing ateliers by 2027. This expansion further integrates craft processes within the retail experience.

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