The basic idea of hand-drawn advertisement is to draw attention. All sorts of different advertising around today so much that make us look closely at some one is almost impossible. There needs mass character, shocking, creative approach or the new non-standard manufacturing techniques. One of these technologies is drawn advertisement.
One of the largest manufacturers of hand-drawn advertisements in New York City is the company Colossal media, which was founded in 2004 by three friends. Today, they are a company with a multi-million dollar turnover, working across the country, and in addition to New York Colossal media in the list of 18 other cities. In their state employs 30 professional artists. The company is not just a studio, and a full-fledged advertising agency. They are also looking for customers, offer ideas advertising companies, and most of the surfaces on which they work is owned by him. They were able to return the interest of advertisers to undeservedly forgotten technology. The cost of a project varies from 5,000 to 100,000 dollars, depending on the size and timing. The technology is making quite complicated. First, measure and mark out the wall. Then in the studio doing a sketch, which is approved by the customer. Then sketch scaled and manually drawn contours of the future of advertising in 1:1 scale on large rolls of paper. Then, with the help of special machines burn contour drawing, making this place perforation.