Clever Optical Illusions Promoting Pet Adoption in Mumbai

There are a lot of possible pet owners, but some of them need the motivation to adopt. Photographer Amol Jadhav and art director Pranav Bhide have designed a powerful campaign for The World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event.

Using bright light and framing methods, the artistic duo made a series of optical illusion portraits that contain two photographs in one. The artists designed their portrait subjects to produce an animal shape in the space between them. Everything came together when they turned on the bright backlight and placed gentle fill light in the front, ideal for the tagline “There’s always room for more. Adopt.”

via amoljadhav