Black and green wristwatch with a helicopter rotor design, displayed on a reflective surface.

Bell & Ross Unveils Limited BR-03 Helipad Watch with Innovative Spinning Helicopter Dial

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Written by John Oliver

2026-07-27

For those captivated by aviation, Bell & Ross has delivered a new horological marvel that stands apart. Introducing the BR-03 Helipad, a standout in the Flight Instrument collection. This timepiece features a unique display: a helicopter hovering above a helipad replaces traditional watch hands, bringing dynamic movement to the wrist.

Close-up of a watch face with spinning helicopter blades design.

Building on the legacy of the BR-03 Horizon, an iconic piece for the aviation-inspired watch enthusiast, the Helipad model pushes the boundaries of design with its square case and distinctive four-corner screws. The allure of the Bell & Ross craftsmanship is evident in the extraordinary detail and innovation of this watch.

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Watch on black leather strap displayed against a black background.

This watch pays tribute to helicopters, an essential yet often overshadowed component of aviation. While previous models in the series mimic aircraft dashboards, the Helipad showcases a fully operational helicopter motif, enhancing the visual excitement of the timepiece.

Watch face featuring detailed dial and helicopter-themed elements.

Equipped with an automatic BR-CAL.327 movement, this watch offers a 54-hour power reserve. Bell & Ross has integrated a new dimension to its Flight Instrument series without losing its signature style. Limited to just 500 pieces, each BR-03 Helipad is priced at $4,800, presenting a valuable addition to any collection.

Wristwatch with unique dial design highlighting aviation theme.

The 41 mm case, crafted from micro-blasted black ceramic, gives the watch both strength and a sleek finish. At just 10.6 mm thick, it features a sapphire crystal with an antireflective coating protecting the signature dial styled as a helipad. A central white “H” marker is adorned with a revolving helicopter graphic, where the fuselage indicates minutes, and spinning blades denote seconds.

Side view of watch, showcasing crown and case structure.

The hour markers are luminescent, coated with Super-LumiNova, enhancing visibility at night. This striking design emulates the glow of helipad landings under the cover of darkness. It is water-resistant up to 100 meters and comes with two different straps: a vibrant yellow rubber strap and a black synthetic fabric option, both aligning seamlessly with the watch’s bold aesthetics.

Detailed focus on watch clasp with engraved brand logo.

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Mechanical watch parts, showcasing intricate gears and components.

Adding practicality, the ceramic caseback is minimalist, engraved with essential details. The BR-03 Helipad is not just a watch; it’s a statement for the aviation aficionado.

Watch displayed with its open leather box, highlighting packaging details.
View of watch illuminated under studio lights, emphasizing its design features.
Watch on wrist, paired with a dark suit, showing elegance and style.
Back view showcasing the watch's detailed case back and strap.
Sleek watch dial highlighted against a contrasting surface background.
Close-up image revealing the watch hands and indices design.
Wristwatch against a metal surface, emphasizing its unique design elements.
Distant view of watch displayed on a wooden surface.
Watch face showing detailed dial elements, focused on spinning rotor.
Leather-boxed, closed watch displayed in a sophisticated presentation.

Source: yankodesign.com

Frequently asked questions

What makes the BR-03 Helipad watch unique?

The BR-03 Helipad watch features a helicopter hovering above a helipad instead of traditional watch hands, providing dynamic movement on the wrist. It includes a central white ‘H’ marker with a revolving helicopter graphic where the fuselage indicates minutes, and spinning blades denote seconds.

How many pieces of the BR-03 Helipad are available?

The BR-03 Helipad is limited to just 500 pieces.

What materials are used in the BR-03 Helipad watch case?

The 41 mm case is crafted from micro-blasted black ceramic, which provides strength and a sleek finish.