Disney has taken a surprising step by slicing its renowned logo for a unique outdoor campaign in Canada as part of the recent marketing effort. This clever advertisement merges elements from Hulu and Disney logos to ask in text-speak, ‘Hu Dis?’. It highlights the seamless integration of Hulu content on Disney+, offering shows like “The Kardashians” and “Scrubs”.
The Campaign: A Bold New Approach
The bold initiative was crafted by the creative agency, Courage, and has garnered enthusiastic feedback on LinkedIn. Comments praise its innovative wordplay and striking visuals. On Substack, copywriter Vikki Ross shared her surprise at Disney’s playful approach to its iconic logo during the promotion.
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The advertisements creatively splice the logos and pair them with eye-catching images from popular Hulu shows. Notably, a close-up of Kim Kardashian’s eyes amplifies the campaign’s ‘Hu Dis?’ punchline, making it especially memorable. This marketing effort cleverly positions Disney’s branding to captivate a wide audience.
While brands like McDonald’s and Corona have previously hidden their logos in inventive ways, Disney’s partial wordmark remains unmistakably iconic, ensuring that the question ‘Hu Dis?’ resonates effectively with viewers. The entire promotion serves as a groundbreaking branding campaign that showcases Disney’s innovative marketing strategies. This logo play effectively embodies Disney’s strategy to blend brand identity with creative advertising.
Source: creativebloq.com
Frequently asked questions
What is unusual about Disney’s campaign in Canada?
Disney’s campaign in Canada slices its renowned logo and merges it with elements from the Hulu logo to create the phrase ‘Hu Dis?’. This approach is part of Disney’s effort to highlight Hulu content available on Disney+.
Who created Disney’s new billboard campaign?
The bold new billboard campaign for Disney was crafted by the creative agency Courage.
What does the ‘Hu Dis?’ campaign slogan refer to?
The ‘Hu Dis?’ campaign slogan refers to the integration of Hulu content on Disney+, using wordplay and visuals to draw attention to shows like ‘The Kardashians’ and ‘Scrubs’.