In São Paulo‘s bustling JK Iguatemi Mall, Estúdio Campana has crafted a stunning Tiffany & Co pop-up wrapped in a vibrant wicker facade. This artistic installation, characterized by its signature Tiffany blue interlaced with tan lines, evokes the beauty of a woven jewelry box. It’s a perfect example of how the studio can transform spaces into immersive art experiences.
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The Collaboration with Tiffany & Co
The enchanting collaboration with them follows their previous success with Tiffany’s flagship store design at another Iguatemi location. “We’ve taken the original concept and scaled it to an intimate, immersive experience,” noted Humberto Campana, one of the studio’s founders.
The store’s facade, with its undulating wicker design, includes a cleverly integrated archway that leads visitors inside. This entrance features soft cove lighting, enhancing the store’s inviting allure. Customers are drawn into a space where blue-toned patterns adorn chairs and mirror frames, echoing the store’s artistic theme created by the designers.
Tiffany & Co’s items are elegantly displayed in glass vitrines with a tambour panel base, set against neutral walls and carpets that highlight the vivid blue details. The studio created a chair and two mirrors from its Sushi Collection, along with custom synthetic-wicker stools that mirror the intricate facade design.
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The Brazilian studio has left its mark globally, aligning with their vision to reimagine store facades. Previously, MVRDV enveloped the Beijing flagship in a glass veil, while Jun Aoki designed curving glass panels for the Ginza, Tokyo site.
Founded by Humberto and the late Fernando Campana, this creative powerhouse remains influential. Humberto showcased his first collection post his brother’s passing in 2024 and continues to innovate with projects like the São Paulo park featuring live plant pavilions.
This latest endeavor beautifully fuses art and retail, offering shoppers a unique step into luxury. The photography for this project was graciously provided by Iguatemi.
Source: dezeen.com
Frequently asked questions
Who designed the Tiffany & Co São Paulo store facade?
The Tiffany & Co São Paulo store facade was designed by Estúdio Campana, a Brazilian studio founded by Humberto and the late Fernando Campana.
What materials are used in the Tiffany & Co pop-up facade?
The Tiffany & Co pop-up facade in São Paulo is wrapped in a vibrant wicker facade that combines Tiffany blue with tan lines, giving it the appearance of a woven jewelry box.
What features adorn the interior of the Tiffany & Co store?
Inside the Tiffany & Co store, blue-toned patterns adorn chairs and mirror frames, while items are displayed in glass vitrines with tambour panel bases against neutral walls and carpets.