SAY!, a talented 3D motion and brand-identity artist from Ukraine, reimagines the vibrant consumer culture of the 1990s and 2000s through dazzling animated digital creations, a process best described as “ukrainian 3d nostalgic design.” By transforming iconic relics such as keychains, MiniDiscs, and toy packaging into polished digital designs, SAY! breathes new life into familiar artifacts, pushing them into the realms of collectible modern art.
The Essence of Ukrainian 3D Nostalgic Design
The artist utilizes cultural references as foundational visual assets, rather than merely evoking nostalgia for nostalgia’s sake. A notable project includes a 3D reinterpretation of the Neon Genesis Evangelion logotype, converting a well-known wordmark into a sleek, dimensional type. Likewise, SAY! revitalizes the MiniDisc, an outdated technology, highlighting its design as a “metal ritual”—a physical object that retains an aura of futurism. This is an exemplary case of this unique design style at work.
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This approach makes SAY!’s work feel both contemporary and timeless. It cleverly acknowledges that these memorable objects transcend their practical use, acting as vessels for rituals and personal identity, while celebrating a design language of an era that influenced many to appreciate this art form deeply. The 3d design theme is evident in SAY!’s creations, offering a fresh perspective on past icons.
Source: designyoutrust.com
Frequently asked questions
Who is SAY! and what do they do?
SAY! is a talented 3D motion and brand-identity artist from Ukraine who reimagines the vibrant consumer culture of the 1990s and 2000s through animated digital creations.
What does SAY! reimagine in their designs?
SAY! reimagines iconic relics like keychains, MiniDiscs, and toy packaging, transforming them into polished digital designs that push these artifacts into the realms of collectible modern art.
What is unique about SAY!’s design style?
SAY!’s design style is known as ‘ukrainian 3d nostalgic design,’ which utilizes cultural references as foundational visual assets and revitalizes outdated technologies with a modern twist, making them feel both contemporary and timeless.